10 LinkedIn Networking Tips for Freelancers

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You’re out if you’re a freelancer and you’re not networking on LinkedIn. But, if you think networking is still about copy/pasting “great content” under 15 posts a day, you might as well get off the platform altogether. We’ve seen so many cringing outreach attempts that we almost feel obligated to share these 10 LinkedIn networking tips with you.

Tell me:

  • Do you want to build lasting relationships instead of burning yourself out on your engagement quota?
  • Would you rather speak with someone who sees your value rather than being the creep slipping into their inbox?
  • Do you long for a supportive, compassionate, resourceful professional community that will have your back through high and low?

Let me tell you: You can find all these things on LinkedIn. You just need to know where to look and how to get in front of your people.

Build a Professional Profile

A high-quality LinkedIn profile is your first step to success on the platform. Nowadays, your profile is so much more than an online resume. Rather, think of it as your lead generation landing page.

So, keep your goals in mind when developing your profile. Ask yourself:

  • Who are my potential clients? What do they look for on a profile?
  • Whom do I want to connect with? What do we have in common?
  • What are my most significant achievements? Can people easily find them from my profile?
  • What attachments, files, and links do I want to include on my profile?

If you still feel lost, there are plenty of LinkedIn profile tips. Do some research, and remember: your profile should speak you. Therefore, your profile’s information should tell the world who you are and what you bring to the table.

Finally, hopefully, your contact info is up-to-date. Otherwise, your amazing profile is no more than a dead end.

Make Your Service Visible

Many freelancers feel uncomfortable putting their service on top of their profile. They’re usually stuck in the “I don’t do sales” mental loophole.

If you’re not ready to promote yourself as a freelancer, you shouldn’t have gotten into this game to begin with. There is nothing wrong with selling something that brings true value. Rather, you should be proud of your services and give them the well-deserved spotlight.

Once you have your profile, services, and CTA figured out, you can move to the next stage in LinkedIn networking: content.

Source: LinkedIn

Be Intentional With Your Content

I know, I know. You’re probably sick of hearing the word content. Lemme be so bold and throw in “authenticity” and “storytelling” into that bucket as well.

I believe we all remember:

LinkedIn quickly went from one extremity to another within the past few years. Not so long ago, it was considered the serious, no-fun platform for real professionals. Now, it’s filled with animal pics, over-filtered selfies, and overly intimate confession letters that make you wonder about their purposes.

So, instead of giving you a personal vs. business content percentage, I’ll invite you to review the why before ever making a post. Take a deep breath and ask yourself what’s the point of posting what you’ve typed up:

  • Is it about attracting qualified leads?
  • Does it promote you as an outstanding freelancer?
  • Are you talking about things your network is interested in?
  • Are you trying to establish an authoritative voice?
  • Or does this content focus on building your brand?

Share Unique Insights

If you don’t have anything inspiring to say, you might as well not say anything. When it comes to LinkedIn, it’s not about always being different or start arguments. Rather, share unique insights based on your experience. Don’t worry about whether you’re qualified — we are all qualified to share our thoughts, so long we can support our statements.

Remember: social media platforms are enormous nowadays. If you sound like another broken record, you won’t attract the most valuable individuals into your network.

Find Like-Minded Individuals

Your network has to start from somewhere. So, it’s best to find some like-minded individuals first before thinking about building a massive network. Your goal is to make these individuals your powerhouse. Therefore, ensure they can bring value to your LinkedIn experience and vice versa.

Ask for Referrals and Introductions

Now that you’ve built your initial powerhouse, it’s time to ask for intros and referrals.

Don’t be shy. You do good work and thus have every right to ask for an introduction. A familiar intro will make the connection much smoother, even if you’re just trying to learn from someone.

If you use LinkedIn Sales Navigator, you’ll notice it already tells you which network members can introduce you to your target connection. Otherwise, engage with your network in other ways, so you don’t miss out on good opportunities! 

linkedin networking tips on the new enagement system with laugh emoji
Source: Search Engine Land

Engage With Others

And wait… did I say engage already? I guess I did. Let’s talk a bit about engagement on LinkedIn then.

Today’s LinkedIn has such a robust engagement system. Actually, have you heard they’ve finally released the laugh emoji reaction? About damn time!

The developing engagement system tells us how important it is to treat your LinkedIn community members as real humans. If you can’t write every comment with your heart after reading through the original post, it’s best you don’t comment at all.

Meanwhile, it’s time to forget the “react to 30 posts a day” strategy. Reactions nowadays are simple ways to tell people you’ve already built a relationship with that you care. However, hopefully, you also send them a DM here and there to stay present. Because reactions alone really could only do so much.

Network for Relationship, not Sales

You might think I’m speaking against my advice, especially after I said at the beginning that there was nothing wrong with selling on LinkedIn.

But, hear me out.

Unlike your profile, which is a crucial piece in your lead generation funnel, LinkedIn networking is about long-term returns. Your goal is not to grab quick deals. Indeed, getting jobs out of networking is nice. But that should not be your primary goal.

Instead, your network is pretty much your chosen family. Therefore, focus on the relationship and really try to get to know these people. The golden rule? Treat them the same way you’d like to be treated.

Source: Martech.com

Follow-Up is the Real Game

We all have lives going on. Sometimes your connection isn’t ignoring you. They may not have received a notification. Or they’ve been too busy to respond to anyone, and when they finally freed up, a lot of messages fell through the cracks.

If you’ve forgotten to text a friend back because other things caught up with you, then you understand when your connections are hard to reach. Therefore, instead of getting frustrated, simply make a memo to follow up with them.

Fun fact: on average, it takes eight follow-up calls to reach a prospect — and the same goes with networking.

However, slam the foot at some point and say you’re done reaching out. Effective networking builds upon mutual respect and investment; not one person keeps jumping through loopholes.

Be Patient!

To conclude our LinkedIn networking tips for freelancers, I’m going to end with the good old talk about patience. Don’t shake your head yet: I know you’ve had a few rushed dates that turned into disasters.

And the same thing happens with networking.

Take your time to get to know the person. Then, wait for the relationship to develop and fruit. After all, you cannot rush trust or friendships. And it’s most likely to backfire if you become agitated or aggressive.

So, be patient. Networking and cold pitching have the same balance as marketing and sales. You need both to become a successful freelancer and reach sustainable growth.

Xiao DaCunha

With a deep passion for content creation and creative writing, Xiao Faria finds a strong sense of accomplishment in creating high-quality content that engages the audience and benefits optimization.

Throughout years of practice, Xiao has learned to communicate with the readers in the most efficient and effective way. Her experience as a visual artist has only aided her in creating refreshing and entertaining content.

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Xiao DaCunha

With a deep passion for content creation and creative writing, Xiao Faria finds a strong sense of accomplishment in creating high-quality content that engages the audience and benefits optimization. Throughout years of practice, Xiao has learned to communicate with the readers in the most efficient and effective way. Her experience as a visual artist has only aided her in creating refreshing and entertaining content.

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