8 LinkedIn Profile Tips for Freelancers

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Freelancers need to have a solid online presence to stand out from the competition — with LinkedIn being one of the most important. Building a well-crafted LinkedIn profile can be a great marketing tool for connecting with other freelancers, building your network, and finding new clients in your niche. So, try these 8 LinkedIn profile tips below to elevate your profile to the next level.

Provide a Clear Profile Photo

Your profile photo is the first thing people will see when they visit your profile, so it’s important to make a good impression. A clear, professional headshot will help people see you as professional, approachable, and trustworthy, encouraging them to reach out to you.

If you don’t have a clear headshot, people may be less likely to take you seriously in business. When’s the last time you accepted a connection request without a photo? You don’t want to come off as a spam profile, so don’t limit your networking opportunities with a photo-less profile.

Update Your Headline

A well-written headline can help you stand out from the crowd and attract the attention of potential clients. Updating your headline regularly is a good way to keep your profile fresh and showcase your latest skills and accomplishments. It’s also a great way to let potential clients know that you’re an active, up-to-date freelancer.

If you’re not sure what to include in your headline, start by listing your most relevant freelance writing experience and skills. You can also include a brief overview of your writing style or niche, which will help you attract the right kind of clientele.

Image Credit: The Official LinkedIn Blog

Create an Attention-Grabbing Summary 

Another helpful LinkedIn profile tip is to create an attention-grabbing summary. Don’t just copy and paste parts of your resume or experience. Instead, give it some real thought because you want your summary to hook visitors so they want to learn more about you and connect with you. 

Here are a few tips for creating an awesome summary: 

  • Use keywords that’ll help you show up in searches 
  • Highlight your most impressive accomplishments 
  • Write in a clear, concise, and easy-to-read style 
  • Use active voice and strong verbs to tell your story 
  • Avoid jargon and buzzwords 
  • Make sure your summary is up-to-date and relevant to your current goals

List Your Experience with Each Client

One big mistake a lot of freelancers make is not listing all their previous work experience or jumbling it all up into one. Many clients want to see your previous experience in detail to make sure you’re the right fit.

By including your experience with each client separately, you’ll be able to show potential clients that you have the necessary skills and experience for the job. This will help you stand out from other freelancers and increase your chances of getting hired.

Keep Your Contact Information Current

Always keep your contact information up to date so you never miss out on a great opportunity. LinkedIn is a powerful platform that can help you connect with potential clients, editors, and other professionals in your field. But if your email address is wrong or the link to your website is incorrect, you’ll miss out on your next breakthrough.

Make it a habit to update your contact information every few months so you don’t come across any problems when someone is trying to reach out to you.

Create a Company Page

Create a company page on LinkedIn to showcase your work and build your professional brand. A few things you can do with a company page include:

  • Market your freelance business
  • Post your work samples
  • Connect with potential clients
  • Generate new leads
  • Join relevant LinkedIn groups
  • Stay up-to-date with industry trends

Ask For Recommendations and Endorsements

Asking for recommendations and endorsements on LinkedIn is the perfect way to build up a solid rapport for your freelance business. You’re essentially asking for a testimonial from past or present clients and colleagues.

Endorsements on your LinkedIn profile can also help you build credibility in your field. It shows that you’re trusted and reliable, and you know a thing or two about the work you do, which helps potential clients become less hesitant to work with you.

Provide Valuable Content on Your Timeline

As a freelancer, providing valuable content on your LinkedIn timeline is important to build your credibility. By sharing relevant articles, blog posts, and other writing samples, you can show off your skills and expertise and demonstrate why you’re the perfect person for the job.

Regular updates and engagement on LinkedIn will also help you build a network of connections, which can be personally and professionally beneficial.

As a freelancer, your LinkedIn profile is a key tool in marketing yourself to potential clients, no matter your level of experience. By following the above LinkedIn profile tips, you can make sure your profile is optimized to attract the right clients and help you land the work you want. So, what are you waiting for? Log in to LinkedIn and start optimizing your profile and get hired!

Featured Image: Forbes

The views and opinions expressed in this article are those of the author and do not necessarily reflect the views or positions of any entities they represent. Freelance Theory is not affiliated with any of the aforementioned entities.

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Erin Bowser

Bio: I’m a writer and digital content creator located in Southern California. I’ve contributed my writings over the years to many online platforms and still have some ink in my pen. I have experience with subjects including parenting, lifestyle, wellness, real estate, and personal finance. I’m currently a full-time content writer for a digital marketing and advertising company providing written content and strategy for enterprise financial service organizations. Website: http://www.iamerinelizabeth.com/

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Erin Bowser

Bio: I’m a writer and digital content creator located in Southern California. I’ve contributed my writings over the years to many online platforms and still have some ink in my pen. I have experience with subjects including parenting, lifestyle, wellness, real estate, and personal finance. I’m currently a full-time content writer for a digital marketing and advertising company providing written content and strategy for enterprise financial service organizations. Website: http://www.iamerinelizabeth.com/

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