5 Upwork Proposal Samples That Get You Interviews

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As a freelancer looking to score new jobs on Upwork, one of the most important things you can do is craft a strong proposal. After all, your proposal is what’s going to sell your services and convince potential clients to hire you. 

If you’re not sure how to write a robust proposal, don’t worry. We’ve put together five Upwork proposal samples to help you get more interviews (and, ultimately, more clients). 

Tips for Writing a Strong Upwork Proposal

  • Start with a Strong Headline: Your headline is the first thing potential clients will see, so make sure it’s attention-grabbing and relevant to the job at hand. 
  • Keep Your Proposal Short and Sweet: When it comes to proposals, less is definitely more. Hiring clients don’t want to read a novel; they just want to know why you’re the best person for the job. Keep your proposal short and to the point. Include only the most relevant information and skip the fluff. 
  • Personalize your proposal: To stand out from the crowd, you need to personalize your proposal for every client. Take the time to read the client’s job posting carefully. Then craft a proposal tailored to their specific needs and requirements. 
  • Use Keywords in Your Proposal: Include relevant keywords throughout your proposal so that it’s easily searchable and catches the eye of potential clients. 
  • Highlight Your Relevant Skills and Experience: Be sure to include information about your relevant skills and experience so that the client knows you’re qualified for the job. 

Upwork Proposal Samples That Get You Interviews

Sample #1

Hi Tom, 

I see you’re looking for a writer specializing in SEO blog content for your legal firm. I have over five years of experience writing SEO-friendly blog posts that help my clients rank higher in search engine results and attract more organic traffic to their websites. I am also familiar with the legal industry and can write compelling blog posts that will resonate with your target audience. 

If you are interested in working with me, I’d be happy to provide you with a sample of my work and answer any questions you may have. 

Thank you for your time, 

[Your name]

In this example, we addressed the potential client by name, making this proposal more personable and less robotic. We also restated their need and made note of relevant skills that match what they’re looking for.

Sample #2:

Hi, 

I am an expert in cybersecurity content marketing, and I would love to help you with your content marketing needs. I have experience creating and managing successful content marketing campaigns for a variety of companies in the cybersecurity industry. 

I would be happy to share some of my previous work with you so that you can see the results I have achieved for my clients. 

If you’re interested in working with me, please let me know. I look forward to hearing from you soon!

Thank you,

[Your name]

This sample gets right to the point without any fluff and addresses relevant skills that would qualify someone for this job. 

Sample #3:

Hi there, 

I am a web copywriter with experience writing compelling content for technology companies. I have a knack for taking complex topics and making them easy to understand. 

Please contact me if you’re looking for someone to help you create content that accurately reflects your brand and speaks to your target audience. I would be happy to discuss your specific needs and see how I can help.

Thank you,

[Your name]

Again, this example is short and to the point and includes qualifying experiences along with what results the client can expect with the competition of this job.

Sample #4:

Hi,

I just came across your post and saw you’re looking for an experienced resume and cover letter writer. I’d be happy to help you with your job search, and I’m confident that I can help you improve your chances of landing the job you want.  

I’ll help you create a resume and cover letter that are both error-free and eye-catching. If you’re interested in working with me, please don’t hesitate to get in touch. 

I look forward to hearing from you soon!

Thank you!

[Your name]

This particular example really emphasizes the results that the client may be looking for when it comes to writing their resume. The freelancer is confident in their skills and is ensuring them that they’ll be able to successfully assist in their job search.

Sample #5:

Hello,

I’m a freelance editor, and I would be happy to proofread your document for you. I have a degree in Literature and Writing Studies, and I’ve been working as an editor for over ten years. I have a keen eye for detail, and I would be able to spot any errors in your document and correct them for you. 

I am available to start work immediately and look forward to hearing from you.

Thank you for your time, 

[Your name]

In this example, the applicant restates the need the client has and supports it by providing their educational and work experience.

The Bottom Line

So, if you’re hoping to get interviews by submitting proposals on Upwork, make sure your proposals are straight to the point and tailored to each job posting. A little extra effort in your proposal can go a long way. You’ll stand out from the competition and get noticed by potential clients. By referring to these tips and sample proposals, you’ll be sure to land interviews.

Featured Image: Unsplash


The views and opinions expressed in this article are those of the author and do not necessarily reflect the views or positions of any entities they represent. Freelance Theory is not affiliated with any of the aforementioned entities.

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Erin Bowser

Bio: I’m a writer and digital content creator located in Southern California. I’ve contributed my writings over the years to many online platforms and still have some ink in my pen. I have experience with subjects including parenting, lifestyle, wellness, real estate, and personal finance. I’m currently a full-time content writer for a digital marketing and advertising company providing written content and strategy for enterprise financial service organizations. Website: http://www.iamerinelizabeth.com/

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Erin Bowser

Bio: I’m a writer and digital content creator located in Southern California. I’ve contributed my writings over the years to many online platforms and still have some ink in my pen. I have experience with subjects including parenting, lifestyle, wellness, real estate, and personal finance. I’m currently a full-time content writer for a digital marketing and advertising company providing written content and strategy for enterprise financial service organizations. Website: http://www.iamerinelizabeth.com/

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